Aarogyam

In a country like India, where the rural area and population takes up to 70 per cent of the demographics, problems of sanitation, hygiene and spread of infections were very common. We launched our first project- Project Aarogyam, in order to deal with these issues and create a healthy and safe environment for everyone. We worked along the lines of the Swachh Bharat Abhiyan, initiated in 2014 by the Government of India. We believe that cleanliness, hygiene and sanitation begin at home, which helped us in coming up with an idea for liquid soaps. Compared to soap bars, liquid soaps and hand/body washes provide a much cleaner and healthier way to wash clean oneself. Enactus JMI started the sale of liquid soaps at nominal rates to facilitate sanitation and hygiene, along with foiling infection.